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The clever minds over at RKCR/Y&R, a UK-based advertising agency, have created this new print campaign called ‘Passport’ for Land Rover’s rugged Defender 4x4. The ad shows an open passport with the airport stamps outlining the shape of the short-wheelbase Defender. Without using any words, the ad clearly conveys the message that the original Land Rover model is a vehicle aimed at adventurous travelers. Very clever indeed. Read more »
Land Rover vehicles are known for offering a high level of security to their occupants, but does that apply only to traffic accidents? Well, if we are to believe a new U.S. campaign for the LR4/Discovery SUV, the feeling of safety inspired by a Land Rover vehicle goes well beyond road accidents. Read more »
The new Land Rover Range_e diesel-electric plug-in prototype that was first teased back in May, 2010, will make its motor show debut at next month's Geneva Salon. The Range_e is said to be one of several working prototypes currently being developed at Land Rover's design and engineering centre in the UK. It is based on the Range Rover Sport model and features a 3.0-litre V6 turbocharged diesel engine with an eight-speed ZF automatic transmission mated to an, as-of-yet unspecified, electric motor and battery pack.
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Land Rover has launched a new special edition version of its iconic 4x4 model, the 2011 Defender X-Tech Limited Edition. To be revealed for the first time at the this week's Brussels Motorshow, the Defender X-Tech sprinkles some tasty cosmetic enhancements on the standard model. Read more »
