VIDEO: Lexus LF-A Nurburgring Edition Laps the Nordschleife in 7:22.85

A Carscoop reader from Japan tipped us off about this video showing the new Lexus LF-A Nurburgring Edition (or at least that’s what the Youtube poster claims we’re seeing here) lapping the famous Nordschleife circuit in 7 minutes and 22.85 seconds. The poster videotaped the run from a video screen set beside the LF-A Nurburgring Edition.

According to the person who shot the clip, Lexus raced the car just before this past weekend’s 24-hour Nurburgring endurance race kicked off.

Read more »

Lexus Builds one-off Landaulet LS 600h for Monaco Royal Wedding [with Video]

Whatever your opinion of royal families, you can’t deny that they know a thing or two about spectacular weddings, as evidenced recently by the huge viewership of the Prince William-Kate Middleton tie-up.

Now, another European royal is about to tie the knot: on July 2, Prince Albert of Monaco will stand on the altar besides Carlene Wittstock and exchange vows for richer or poorer (just saying...), better or worse etc.

And Lexus is the one providing the newlyweds’ transportation by building a one-off version of its top of the range LS 600h limo. This version, which has been engineered by Belgian coachbuilder Carat Duchatelet and took over 2,000 hours to complete, is a Landaulet.

Read more »

VIDEO: Lexus LFA Wows the Crowds at Tokyo Drift Event

A bespoke sports car priced over than $370,000 and of which only 500 will be produced worldwide, isn’t something you normally expect to see at a drift event. But in the Land of the Rising Sun, everything goes when it comes to burning tires and wowing crowds.

Making its appearance on the sidelines of the 2011 D1 Grand Prix Tokyo drift was this stock Lexus LFA, which you can enjoy in action in the video that follows after the break.

Read more »

Ad Watch: Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different. Read more »

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market. Read more »

Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

Read more »

A Detailed Video Look at Lexus’ New LF-Gh Hybrid Sport Saloon Concept

One of the star attractions of next week’s 2011 New York International Auto Show will be a new concept model from Lexus called the LF-Gh Hybrid. We’ve already brought you the first details and photos on the sedan study, but now we’ve got official footage of the LF-Gh. Those of you looking to catch a glimpse of the concept model on the move will have to skip through towards the end of the 7-minute long clip. Read more »

Lexus Owner Recreates Epic LS400 “Champagne Glass” Ad from the 1980s

In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.”

It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?

Read more »

VIDEO: Lexus LFA Burning Some Rubber on the Track

It might not be the prettiest or most sought after supercar in the world, but the new Lexus LFA does have a certain appeal to it. Even more so when we have the opportunity to watch it on the track. In this video we see American car racing champion Scott Pruett drifting and doing donuts in the LFA at the Infineon Raceway in Sonoma California. Click through the jump for the clip.

Read more »

VIDEO: Lexus LFA Meets Hot Dutch Supermodel in Sports Illustrated Swimsuit Edition

Normally, the annual Sports Illustrated Swimsuit edition wouldn't be something that you'd read about or see on Carscoop, but being that Lexus is involved in the 2011 issue, we....couldn't leave you in the dark about the LFA's presence in the photo shoot with Dutch supermodel Rianne Ten Haken.

Now, if you're still with us and haven't used the zoom function for a closer inspection of Miss Ten Haken, in the hands of Rhys Millen, the Japanese firm's 552-HP, V10 supercar ran -in Lexus' own words- "multiple high-speed donuts around the model to create the imagery for the sizzling four-page spread." Now spread your wings over the jump to watch the video clip.

Read more »

Lexus Offers Special Driver Lessons to LFA Owners [with Video]

Owning a supercar like the Lexus LFA is not always a walk in the park. With 552HP on tap, it has enough oomph to get you in serious trouble and, given the $375,000 price tag and limited run of just 500 units, it would be a shame to wrap this beast around a tree. So, it’s definitely good news that Lexus will offer a driver development program for LFA owners that will run from March 8 to 15, at the Infineon Raceway in Sonoma, California.

Read more »

VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

Read more »