Artist Envisions a New Take on the Lotus Caterham 7

Much in the same way as Morgan’s pre-Supersports models, the Lotus / Caterham 7 has remained relatively unchanged throughout its long life. A lightweight body with no fixed doors or roof, a flat windscreen, exposed front wheels and a four cylinder motor embody the Seven’s design and engineering philosophy.

Diseno-Art has drawn up a nice design study in the form of the “New 7”, a vehicle designed to expand and complement the existing range of 7-badged vehicles.

With larger proportions and more refinement than the archaic (yet still beautiful) lines of the current generation, the New 7 is designed to be uniquely tailored to each customer’s needs and offer a high level of customer service while still holding to the brand’s philosophy of lightweight, simple and fun.

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Geneva 2011: Lotus Keeps its Evora Debuts Simple but Significant with Mansory in the Mix

After Lotus blew its proverbial head gaskets all over the Paris stage with a futuristic lineup consisting of a sedan and no less than four coupes, simplicity was the name of the game for the 2011 Geneva motor show. Lotus brought two special edition Evoras, a relatively low-key showing in stark contrast to its behavior in France last year.

Before you roll your eyes thinking, "Christ, another special edition blah blah blah," one of these two new Evoras is very different than another special edition Mustang or Bugatti.

The Mansory Evora comes from the union of two weight-conscious companies; Lotus prides itself on keeping its vehicles trim, while Mansory "provides valuable insights and an intuitive feeling for [high-end customisation]" while also offering "state-of-the-art carbon components".

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Geneva Preshow: Lotus Joins Forces with Mansory to Tune the Evora

Mastering the fine art of tuning is a complicated process and, judging by the sheer number of overkills one can see on the web every day, it’s clear that only a few have what it takes to do a good job. For Lotus that special someone is Swiss tuning firm Mansory, which is responsible for the creation of an Evora concept that will be presented at the Geneva show in the beginning of March.

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VIDEO: Lotus Elan Concept’s Digital Instrument Panel in Action

The Lotus Elan was one of five concept sports cars presented by Lotus at last year's Paris Auto Show while it also made a quick stop at the LA motorshow that followed in November. Now that the concept studies have made it back to the England, the folks over at Paultan visited the British firm's headquarters in Hethel and shot this video showing the Elan's digital instruments in action. The panel consists of a large LCD screen flanked on either side by two smaller components. You can watch the video clip after the jump.

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