Top Rank Cars: Maybach

Showing posts with label Maybach. Show all posts

Daimler Puts a Third Option on the Table: Turn Maybach into a Sub-Brand for Mercedes

The future of the ailing Maybach brand will be decided, according to reports, until the end of July. Up until now, the German firm’s parent company, Daimler, was faced with two options: either axe the brand entirely, or work with another carmaker, preferably Aston Martin, to share the development and manufacturing costs to the successors of to its not-so-well received uber-sedans.

Now, according to Automotive News, it seems that a third option is on the table: that Maybach will become a sub-brand of Mercedes-Benz.

It’s no secret that for quite some time now, Mercedes-Benz’s parent company Daimler has just about had it with Maybach and is looking to either shut down the über luxury car brand and call it a day or partner up with British sports carmaker Aston Martin on the development of a new model.

According to a report from Autoweek, the time has come for the German carmaker to make a final decision with the fate of Maybach to be decided by July 1. At a recent press event in Stuttgart, Daimler CEO Dieter Zetsche told journalist that "there is a higher likelihood to come to a positive decision" for Maybach if the company can find a partner. Up until now, the only automaker that has showed interest in working with Daimler on Maybach is Aston Martin.

Project Kahn is jumping ~~the shark~~ on the royal wedding bandwagon with a special tune to celebrate Prince William and Kate Middleton's big day on April 29. Traditionally, royal weddings have been marked by commemorative stamps, coins and memorabilia, but times have changed and the British aftermarket specialist’s tribute is a subtly modified Maybach 57 limousine. Read more »

Maybach 57 S Coupe by Xenatec to Debut in Geneva...but not at the Show

German coachbuilder Xenatec will bring the new Maybach 57 S-based coupe to Geneva for the car's first public appearance. Strangely enough, the place chosen for the reveal will not be the Geneva motor show at the Palexpo center, but a specially built pavilion in the gardens of “La Reserve” hotel on the banks of Lake Geneva. The company's decision might have something to do with Maybach being present at the show, but this has not been confirmed.