There are some three million former Saturn, Pontiac and Hummer customers in the United States, all of whom will unlikely ever have the pleasure of buying a newer model of their current make again. These are some of America’s defunct brands, all gone the same way as Plymouth, DeSoto, Packard and many others. These latest additions were culled following General Motors bankruptcy reorganisation in 2009. And Mercury owners are in the same boat.
Now, Ford and GM are desperately trying to hold onto these “brand-less” customers. Accoriding to a report from the Wall Street Journal, in this year alone, 70% Pontiac owners, 71% of Saturn owners and 65% of Mercury owners who traded in their vehicles left with something other than a Ford or GM product.
